One Room, Magically Transformed

I just feel a lot about them, every single one. Beautiful as well. Have to reblog it.


Korean artist Jee Young Lee eschews Photoshop. Through painstaking attention to detail, she transforms her tiny 3.6 x 4.1 x 2.4-meter studio into surreal, fantastical settings. The sometimes-unsettling scenes from Body of Work take inspiration from Korean fairy tales and Lee’s personal life, ranging from a literal interpretation of a common Korean expression to an industrial take on her neighborhood in Seoul. But her work, which we spotted on BOOOOOOOM!, still seems a little unbelievable, even when you know she’s spent weeks or months on each set. The results are breathtaking.

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Online Courses, Hype or Hope

39A9E3D2-45B7-4C32-9263-B43B4544D58EIf you are a student currently, you must have heard about those online courses from those major universities. Not only because that most of those courses are free to access with a full range of disciplines to choose from, but also their sources-they come from universities like the Yale University and Stanford University, raved by students from all over the world. Expect from those entitlement influence and hype effect from fanatics of those universities about these courses and programs, is the system really helping to get education opportunities for people who did not attend school for a variety of reasons?

To be honest, I was so flipped out when I heard that I can get free online access to open courses of the Yale University. They provide such cool courses that I was insanely curious about and might not have chance to learn in the University that I attend as an undergraduate. They have courses of psychology, classical music, history,linguistic studies, literature and technology. Basically you can find whatever you want from general to narrowed disciplines, you can both study Economics and just Game Theory, which will be covered in Economics and also be applied in other study as well, such as Law or Philosophy.

Fancy right? The course’s design and arrangement is really appealing. An increasing number of universities and faculty staff have been involved in setting up open courses. More and more students has been drawn from all over the world to this revolutionary free online resource.

However, if these course are well designed and delivered, why does people still feel disappointed at them not long after their launch?

A study of MOOCs, a million users of massive open online courses, has just been released by the University of Pennsylvania Graduate School of Education, finding that only about half of those who registered for a course ever viewed a lecture, and those who completed courses is less than 5 percent.

It also has been disclosed that the fail rate of those courses remains high, and students performances are worse than those who take class on campus on average.

People should know that, virtual education is a further step of education form that should never be token as a substitute and made fair comparison to on-site education. It usually will not able to help student get timely access to the mentor. Audio and video are supposed to distract people from getting ideas in nature. That also means less stress and supervision are “shed” on students when it is necessary.

Even with a plethora of disappointing causative factors that why cannot on-line education be more effective, there is still a call for better online education, for the goodwill and other advantages over on-site education such as its coverage and anytime-anywhere accessibility.

Hopefully, with institutions rethinking their revising their strategies and programs to serve the public, outside students might also want to remind themselves to get in the role even for the fact that no one is there with them except for the digital devices. Or maybe, a sense of rewards and fulfillment from class can also be turned into virtual as well as the class itself.


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Fill Up the Idea pool- Future PR Pursuit

The father of advertising hailed by the public, David Ogilvy once coined the phrase “the big idea” as noticeable, rememberable and could cause action. Most of PR and advertising practitioners do believe that being creative is an essential skill for them to become successful. Learning from the Duo PR Project assigned by Professor John Doorley in Theory, History and Practice of Public Relations course, I feel that having the big idea is sometimes the most crucial parameter to evaluate a communication campaign whether it is memorable and could possibly affect public opinion to save an individual or an organization from danger in terms of their reputation. However, according to some, it is also the most difficult part to cultivate a big idea in which one has to bury time, bravery, talent and imagination at the same time. 

      One of those eye opening cases that I learnt from PR conducts is the Pfizer, the parmaceatical company, once turning its back on their partner Nektar, when Nektar’s new drug Exubera just came out to the market. Pfizer was not willing to endorse Exubera and instead, they publicize a statement of why they ceased the investment in the new drug from Nektar. At the time when Nektar was facing the crisis of being abandoned by its partner and suffering from credibility loss of their new drug, as well as investment loss. All above are results of the whole betrayal. Then Nektar came up with a communication plan out of blue: blaming Pfizer and acting as a victim. All the news out there were against Pfizer and compassions were fallen onto Nektar as being a sincere company that is being contributive and caring about its customer. No one out of Nektar would have known that it is their strategy to come back which is amazingly affective on bringing in Pfizer’s responsive apology and compensation afterwards. 

      In the section of Duo Project, those who paid less attention on addressing the main big idea seems less compelling to me than those who did. The case of Lady Gaga is a pertinent illustration of the wizardry of “big ideas”. With some sort of defamation in her career and her mental status, her public relation team tried to zoom in her innate musical talent and amplify the good will out of her philanthropic contributions to society. As for me, an audience who had never taken a absolute stance on judging her,  this strategy is definitely affective to drag me to “like her” zone. It gives me the chance to find my rediscovery to her as a “mentally healthy” woman who is so talented and so brave to break the cage of musical performance and successfully exemplify herself as a leading feminist. 

     However, the UAW case conducted a nice research and situation analysis, at the meantime generating a less thorough and direct plan for changing their situation. The emphasis is on pushing members to weigh in discussion and negotiation. The chosen audience was narrowed down to members and employees, which can be easily grasped by the PR team and possibly be more effective in a restrained time frame. Nonetheless, Chrysler is being undervalued on materialization as a bidding strategy by Fiat for buying the other half of Chrysler’s stocks at a bargain price. To fight back, Chrysler is pressed ahead with IPO plan. In my opinion, UAW in this case as a union representing most of Chryslers workers, is required to have a stronger motion which can cause a bided up price and put more pressure on their main buyer Fiat, as a follow-up strategy after IPO issue.

     The study co-author and NowGoCreate founder Claire Bridges noted that “a creatively generated, positive conversation is so much harder to evaluate than the latest Christmas ad that the agency has spent all year working on and buys at peak time” (Sudhaman 2012) Again it is still the most difficult task for PR practitioners coming up creative ideas day in and day out when the plan is required to be both less expensive (than advertising) and affective. The evaluation part is the barrier for most and let alone that it sometimes seems to go against other departments of a corporation such as HR and Finance. However, it is worthy to pursue in PR industry since it also can brings us the most glorious award as being a life saver to your client at the right time. Just as the nature of PR: Doing good and getting credit for it.

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Yelp’s Control of Fake Reviews

It can be very frustrating when a trusted source turns out to be fabricated. There is not much to trust on the Internet, and for that very reason, sometimes comments, statuses, and reviews are the only things one can trust. In September, New York State Attorney General Eric Schneiderman fined 19 companies for writing phony positive reviews on the website Yelp after a sting operation conducted by the website itself. In the wake of this, fake reviews have been drawing much attention in the media, especially because this phenomenon appears on nearly all websites that allow for reviews, such as Yelp, Google Local and Citysearch . As people already get used to absorbing and relying on online information for making “correct” choices, user-generated content becomes the most honest and credible. Where is your argument about the ethics of this conduct?

However, certain businesses manipulate the system of reviews to boost their reputation by creating phony reviews. Yelp came up with an automatic filtering system to manage all the reviews long ago to assure the quality of content and to protect their customers from being tricked, so to speak. Yet there are still businesses willing to pay for fake reviews, and willing to risk violating the law. 

Yelp has 71 million visitors per month and over 27 million reviews. It is the “go-to” network for businesses to gain word-of-mouth awareness on the Internet. For those businesses that make fake reviews, “free-riders,” Yelp is also the fertile land to grow customers by creating positive reviews and then gaining undeserved reputation. Study shows that a one-star increase in a Yelp rating can boost the revenue of a restaurant by 10%, says Vince Sollitto, Yelp’s VP and COO.  Thus, this free-riding behavior consequently misleads consumers and stirs up unfair competition between businesses, leading to a decreased brand value for Yelp. 

By some estimates, 30% of online reviews are completely fraudulent. Faking reviews is gradually becoming a recognized industry. Fakers and businesses can find each other through an advertising website or other bulletin board systems. This profession can pay up to $50 per review and only requires an Internet connection. It is not difficult work for people who seek quick money and have low ethical standards. In other words, asking someone to write fake reviews, which is not a complicated task, could help any business generate easy-gained page-views and overturn.

Another rationale for businesses willing to use phony reviews is the misconception between advertising behavior and fraudulent behavior. There is also a business of Yelp that provides search advertising which can put a business’s information on the top of the search results as Google search advertising does. What makes phony reviews cross the line from advertising into fraudulence is that they claim they are real. There is a clear difference in trust between an advertisement from the company and the opinion of a fellow customer. Releasing advertisement with the coat of user-generated content to take advantage of accountability and honesty is unethical and unacceptable; in a way, it is ethically worse than a simple fraudulent advertisement.

Since Yelp began in 2004 as a mainly desktop-based cloud service platform, users have accumulated into a solid community base, which is Yelp’s unique value, and the reason it focuses on content integrity and user protection. Yelp is different from a random review-driven website; Yelpers are served with only useful, controlled, and managed information due to aggressive filtering by algorithms. The exact process, however, remains undisclosed to protect Yelp’s business interests.

Even by having the mighty filtering system, Yelp can never have absolute confidence they have rooted out all fraudulent reviews. In the meantime, there are innocent businesses complaining that Yelp removed their reviews without warrant or explanation. One cosmetic surgeon called up her local news station about Yelp’s removing actual reviews by her customers. After, only 15 visible reviews remained on her page, while the filtered reviews, collected in a pale link at the bottom of the page, were far more numerous. There were thirty of them, which is twice the amount of the visible ones. Those filtered reviews are not calculated in the total star rating. This surreptitiously erasing of user-generated activity might offend more businesses and users in the future.

Aside from its community management and content control, Yelp also values avoiding anonymous reviews, having users tell their truthful experiences along with information about the user, such as age and profession, which enables users to identify relevant reviews from the varied tastes of writers. By doing so, Yelp fills the holes of perceptions and approximate users. Yelp displays this information to keep themselves as a trusted source for the millions of people who use it every month, as well as to protect users and business from malicious reviews and competition, though with a certain lack of transparency.

Companies like Yelp could choose to filter out what they suspect is fraudulent content to protect their firm’s reputation from eroding, but this might infringe upon the benefits of their business by eliminating actual content, as well as the right users to see all content from different points of view. If they aren’t careful, a company could become the object of scrutiny rather than those businesses which conduct the original crime. Along with the risk of annoying and scaring off content generators, Yelp will go further in demanding and dictatorial policies. As a result, again the same old rule will apply to even the most trust-worthy content: buyer beware.

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Businesswomen Who Play ‘Juggles’

Of all cosmetics brands raved by beauty addicts, there are several named after designers from other realm of businesses, including clothes designers, social media celebrities, and ect. who have really been successful in both side of their career. Products of those brands are usually of high quality and have a kind of pinpoint and Nichi market positioned by those talented businesswomen.

Katherine von Drachenberg, known as Kat Von D, a greatly talented tattoo designer, originated from Monterry Mexico, who has also got her fame from being a musician and television personality, created her eslf-titled cosmetics brand in 2008 sold in the World’s biggest French cosmetic chain stores named Sephora. Other dimensions of her career such as her regular presence on the TLC reality television show LA Ink, helped initiate the stout and create enough publicity before the ‘debut’ of her cosmetics brand.

Loren Ridinger, wife of JR Ridinger, started their internet based marketing brokerage company in 1992, has a global range of customers and employees. Along with the company’s great success, her cosmetics and jewelry brand have gain instant popularity as well among Hollywood elites. She owns her reputation on her in depth taste on beauty and belief on independence of woman’s life. She also named to Top 100 most influential woman by Vogue magazine and Top 50 entrepreneur by Business Leader magazine and dedicated herself in Charity including Rally for Kids with Cancer, which she co-Chairs with Eva Longoria Parker, American Heart Association, Make-a-Wish, the Jennifer Lopez Foundation, Cystic Fibrosis Foundation, the Rush Philanthropic Arts Foundation, and many others. She also has her own blog and website as being a self-alleged social media addict.

There are dozens of great examples of how women entrepreneurs extended their businesses into beauty industry, how does their passion, interest as well as social influence assist to its success. Along with the rise of their fame and income because of beauty involvement, charm and personality embodiment are also well amplified. Plus, who doesn’t into makeup, feminine-wise. This is a great way of devoting into something you love and making a great fortune out of it meanwhile.

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Girl Quit Job Video Get a Response From Her Boss

The boss response video got out not long after the quit job video posted by an employee who had been fired by the media company. Somebody called it as oh-wait-never-mind video, and there are others comment on it as bad publicity since according to people who hate this video it’s hypocritical as appose to in the video they wish Marina-the employer-well, and of no creativity. The question here is, why they made this video, who do they want to impress, what they were trying to clarify in the former video to their audience, and finally, did they succeed?

First of all, I this this response video is made out of some fun and true feeling, I can tell that they embarrassed about the former video sort of slandering their reputation and performances by making a upset quitting video which had addressed massive attention and interest. They try to fight back to the poster however get a little trying-too-hard. This video cannot call up sympathy and to me it’s more of a revenge parody.

For sure, the quit-job video was recklessly done and the company get hurt in front of the public. They have to make a proper respond in defense of the pressure coming from vicious rumor and unwanted public attention (scrutiny or so). However in this case, a dupe video will draw much more attention to the issue the former employee was addressing, which is their video-making is too focused on quantity and views instead of authenticity and content (I figure). Viewers who saw the response video would go back to the original one and compare these two.

Will the video erase the scandal and attract more human resource as they wanted(in their video they said they want to hire more)? I have to put a question mark on that. Youtubers made a reaction video to this one, speaking for themselves, most of them are not willing to work for the company. As a content generator organization, they should know how to capture viewers though, don’t say what you want to say, say what you want people know. They failed and address more hostility on web. People might think it as a fun video but they turn around to find that just an ad and a mean fight-back video to Marina.

All in all, this video sideswipe the issue whether they did plenty of work on video-making to customers, trying to show that they are not the bad Goliath, but turns out a conspicuous give-away.

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The Best Ramon Of Word– Buy It Or Not


Can you imagine yourself willing to wait outside at one ramen restaurant for just only a slurp of regular Japanese cuisine for an whole hour? I never thought I would do such thing in my whole life, but I did it last weekend, at Totto Ramen, I literally waited for an hour, no kidding. I was headed up by a friend of mine that there is a line before people can even get in to this tiny little restaurant.

I thought it might be the reason for me to go all the way there and wait in the notorious line, because usually a line is the implication of their foods being outstanding. But how can a squeezed, run-down restaurant keeps being enduringly popular as customers waiting in wind in all its business hours? Let’s break down this business magic.

As an original Chinese, I’ve heard many Chinese citizens living aboard vaunted about other Asian foods are originated from Chinese food and harangued about how amazing the history of our cuisine is. That is not all untrue. In fact, even I’m usually inclined to have meals in Asian restaurant in New York, because I cannot easily get rid of my original eating habit and it really can assuage a sudden wave of nostalgia, I can still feel a strong exotic taste out of their food, which for me is an icing on a cake for my dining experience.  In fact, I love foreign Asian food, as much as I love Chinese food. Japanese ramen for me, is a total different cuisine of noodle from those Chinese styles. (I wonder whether Japanese people are willing to categorize ramen into noodle).

I joked about it as Totto Ramen keeps its business operation model as people waiting outside as it successfully exhausts their customers and have them served after lowing their expectation by emptying their stomach. My foodie friends told me there are other restaurants in New York also making delicious Japanese ramen in which people don’t have to wait for a ridiculously long time. A friend of mine even zealously praised Totto Ramen as serving the most tasty ramen he had ever had. Well, I guess food commentary goes for the one thousand Hamlet effect, still, public word of mouth and gathering effect are, indubitably, excellent publicity in this industry.

The noodle didn’t blow my mind, but the line thoroughly did. I will never forget about this experience as in a cabinet restaurant, I was served with a warm bowl of ramen and a hearty smile from a waiter after I went through the one-hour devastating queue.


Photos are from

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